B2B Leadership and Sales Tool Development Background

B2B Sales Tool Development Background: Lead Generation, Indianapolis Business Community

Finding new customers is the ultimate goal of any successful marketing plan, and B2B Lead Generation is a vital component of that plan. Search engine marketing is proving to be one of the most effective ways to get your message to your potential new B2B customers because it targets highly-motivated prospects looking for specific products and services.

DRIVE has the background and experience to develop the B2B sales tools you need to get that message to the businesses that need to hear it.
 

B2B Sales Tool Development Background

Drive's founder and president, Ken Zweigel, has been a B2B marketer for over a decade. He has contributed to the Ask the Expert section of the "BtoB Hands-On" e-newsletter distributed by BtoB Magazine, as well as:

		Ken has served for six years on the board of directors for the Business Marketing Association's Indianapolis chapter. He is currently chapter Immediate-Past President and Sponsorship Chair after having led the chapter to "National Chapter of the Year" status during the 2004-2005 season.
		He has been a Telly Award-winning producer/director for a video and multi-media production company.
		He was marketing director for one of the nation's top catalog and emergency notification software developers.
		Ken has been an active member of the Indianapolis business-to-business community since arriving in Indiana in 1996. He is a participating member of the Entrepreneurs' Alliance of Indiana, and Rainmakers, one of the fastest-growing professional business networking organizations in the country.

Read more about our B2B marketing capabilities, read B2B Lead Generation.
 

To DRIVE more business, call 877-993-4435, or send us an email, or submit the short form below: