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Case Study:
SEO - Indiana Information Technology & Network Services Co.
Search Engine Optimization SEO Indiana Information Technology & Network Services Company
The Indiana information technology and network
services company website described in the case study below has been
online for only three weeks when this was written.
Case Study: Local Search Engine Visibility Through Optimization and
Content Development
Client: A growing IT company that has recently added staff and
provides
network services and computer consulting to small and mid-size companies
throughout the state of Indiana.
Marketing Goals: To maintain recent growth levels through
expanded sales channels and improved online presence. To improve rankings on
search engines, which were virtually non-existent on Google and Yahoo, even for
the company name and location as a search phrase query, and literally
non-existent on MSN, which had never found and indexed the company's previous
web site.
Strategy: Design and build a brand new web site that would
upgrade the impression of the company and establish them as experts in
developing critical and complicated business solutions.
Results: Within two days of posting the new optimized site online,
Google found it and re-ranked it so the site could easily be found on page one
of the rankings when searching for the company name. Yahoo did the same a few
days later.
Ten days after posting the new search-engine-friendly site online,
with some help from a strategically placed
backlink, MSN found the site and ranked it in the page one positions it
deserves for its name.
Within three weeks of posting, the new site began generating a
flow of traffic from keyword phrases that do not include the company's
name, but rather include the important keywords that qualify visitors
and match them to the proper solution to their problem or answer to
their question.
One of those visitors, after searching for "computer network support greenwood
indiana," has already become a new client – the result being that
the site has paid for itself in the first month.
Example Keyword Phrases: computer network support greenwood
indiana, company wide signature email security, computer consulting,
indiana computer noblesville, and others.
The web design and search engine optimization case study above is just one of the many success stories we can share with you. For obvious reasons, we prefer to not make the details of
all of our clients' highly-effective strategies readily available to their direct competitors.
To DRIVE more business, call 877-993-4435, or
send us an email, or submit the short form below:
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Indianapolis, Indiana
