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SEO Case Study:
Central Indiana Plastics Manufacturing Group
SEO: Indiana Plastic Parts Engineering / Manufacturing /
Measurement, Mold Maker, Injection Molded
The websites described in the case study below has been generating qualified leads and requests for quotes since a few days after the optimized version went online. Our successes occasionally take longer, but the results are eventually the same: increased site traffic, leads, RFQs, and sales.
Case Study: Indiana Industrial Plastics Manufacturing Group Pools Resources with New Linked
SEO Web
Sites
Client: Central Indiana business group consisting of a parent company,
a plastic mold making / engineering company, an injection-molded plastic parts
manufacturer / fabricator, and a dimensional testing / metrology firm.
Optimization Goal: This provider of plastic part manufacturing
services wanted to create a cohesive presence on the internet for the four
distinct divisions of the group, while improving the impact of the
under-performing existing web sites of the individual companies through major
site design changes based on the principles of Search Engine Optimization.
While the three affiliate companies had existing web sites, they were extremely limited in
scope and content, and were poorly formatted to take advantage of the
free, organic listing of the major search engines like Google, Yahoo!
and MSN.
Because they lacked much relevant text, they were not search engine-friendly and did not
provide visitors a call to action or other reasons to contact the companies.
In addition to acquiring high rankings for keyword phrases targeting
Indiana businesses, the primary goal for this optimization project was to
create four new web sites with similar design formats and enough written content
in each to establish the companies as experts in
their fields.
One important change to the existing sites was to format the web sites utilizing
current principles of Search Engine Optimization (SEO) to attract the
attention of the search engine webbot spiders responsible for web site
placement on the search results pages. One key to this goal was to turn
five page web sites into content-laden "spider" magnets.
Rather than try to apply SEO techniques to the companies existing web
sites, it was decided to start from scratch and have Productive build
them entirely new, redesigned sites, as well as a brand new site for the
parent company.
Results: After conducting extensive interviews with key personnel of
each company, we
further researched the subjects and wrote original content on a variety of
topics for each site, developing 40+ page sources of professional information; full of rich,
relevant, search engine-friendly text, while clearly and professionally presenting the full scope of
each company.
With an expanded and more direct navigation structure that quickly leads
visitors to the specific information they desire, cross-linking to the
other web sites where appropriate, the new architecture provides a comprehensive
source of valuable information pertaining to the plastic parts industry.
The new optimized web sites began having noticeable impact
very shortly after being posted online. Within a matter of days traffic from the search engines began
to appear on the various sites. Rankings for targeted keyword phrases increased
rapidly, often
onto the first page of a search result, and even into first or second position.
Traffic increased steadily, to varying degrees, on all four web sites
and inquiries soon followed. The sites have received form submissions
for information from a variety of industries, some located as close as
Chicago, to Canada, Europe and even China.
Within one
month, the Testing / Metrology company's web site was generating more
business than they could physically handle, requiring them to refer some
of inquiries to another local company. They have received inquires
ranging from small businesses
looking to a few dozen parts parts, to major manufacturers needing to
test 40,000 parts, as well as Fortune 500 Corporations. They have
successfully converted a number of these internet queries into satisfied
customers.
The mold-making company has received request for quotes to build a
number of molds, including from the US military; while the
injection-molded plastic parts manufacturer has gotten request form
submissions for detailed information based on design specs sent directly
to them via e-mail.
After three months, the four web sites have successfully maintained
high search engine rankings and are receiving new hits every day for a
variety of targeted keyword phrases, turning web-based leads into
customers.
Example Keyword Phrases: PPAP, production part approval process,
dimensional measurement services, reverse engineering services, inspection lab,
injection molding, ultrasonic welding, HOT RUNNER MOLD, Plastic Injection
Molding for Pharmaceutical Industry, stack molds, plastic mold construction,
mold design, Injection mold cost
The search engine optimization case study above is just one of the many success stories we can share with you. For obvious reasons, we prefer to not make the details of
all of our clients' highly-effective strategies readily available to their direct competitors.
To DRIVE more business, call 877-993-4435, or
send us an email, or submit the short form below:
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Indianapolis, Indiana
