SEO Case Study: Indiana Quality Control / Containment / Storage Company

SEO Case Study: Indiana Quality Control / Containment Company, Increase Web Site Traffic, Generate Leads, Convert Leads Into Sales, RFQ, Search Engine Optimization

The websites described in the case study below has been generating qualified leads and requests for quotes since a few days after the optimized version went online. Our successes occasionally take longer, but the results are eventually the same: increased site traffic, leads, RFQs, and sales.

Case Study: New Optimized Web Site Generates Leads, New Business for Indiana Quality Control Company

Client: Central Indiana business group provides automotive manufacturers, their suppliers, and other manufacturers with sorting, inspection, rework and containment services, quality and ISO certification training programs for management and staff, and other value-added services.

Goals: The company wanted to improve the impact of its existing, under-performing web site and increase the number of qualified internet-generated leads, through a major site design change based on the principles of Search Engine Optimization.

Strategy: Their existing web site was extremely limited in scope, lacked much relevant text, was poorly formatted to take advantage of the free, organic listings of the major search engines, and didn't provide visitors a call to action or a way to contact the company.

One important change was to format the new site utilizing current principles of Search Engine Optimization (SEO) to attract the attention of the search engine webbot "spiders" responsible for indexing the site into the search engine databases.

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Results: After conducting extensive interviews with key personnel of the company, we further researched the relatively obscure subject and wrote original content on a variety of topics.

We developed a comprehensive source of professional information that was full of rich, relevant, search engine-friendly text that clearly and professionally presented the full scope of the company's capabilities.

The new optimized web site began having noticeable impact very shortly after being posted online. Rankings for targeted keyword phrases increased rapidly, often onto the first page of a search result. Traffic increased steadily, and inquiries soon followed.

New business acquired by converting those web-generated inquiries into sales included:

• Major Midwest distributor of fasteners and related hardware
• One of Europe's largest independent auto parts suppliers
• Major manufacturer of roofing and fiberglass insulation
• Central Indiana automotive parts manufacturer

Example Keyword Phrases: That would be telling! Contact us to find out what keywords we can use to unlock the power of the internet for your company's web site.

The search engine optimization case study above is just one of our many success stories. For obvious reasons, we prefer to not make the details of our clients' highly-effective strategies readily available to their direct competitors.