SEO Case Study: Indianapolis, Indiana Trade Show Booth Company

SEO Case Study: Indianapolis, Indiana Trade Show Booth Company - Search Engine Optimization

The website described in the case study below has been generating qualified leads and requests for quotes since a few days after the optimized version went online. Our successes occasionally take longer, but the results are eventually the same: increased site traffic, leads, RFQs, and sales.

Case Study: SEO

Client: Indianapolis trade show booth company.

Optimization Goal: This trade show booth company's web site had many graphic examples of the many types of exhibition products it distributed, but, because it lacked much text, it was not search-engine-friendly and it did not provide visitors a call to action or other reason to contact the company.

In addition to acquiring high rankings for keyword phrases targeting Indiana businesses, two goals for this optimization project were to create written contents that establish the company as an industry expert and to incorporate a keyword-phrase-laden quarterly e-newsletter that was already in distribution but that was previously not available on the web site for non-subscribers.

One important change to the site was to further develop the Home page, which previously contained just a single large photograph, to immediately and succinctly present the full scope of the company, along with an expanded and more direct navigation structure that quickly leads visitors to the specific information they desire.


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Results: The optimization of the site began having a noticeable impact within a few weeks of being posted online. Traffic from the search engines began steadily flowing and inquiries soon followed. Key indicators of having achieved the project goals are a significant amount of traffic from the search engines when none existed before, greatly improved site-stickiness (time spent viewing the site), and contacts from prospects who would have not known the company existed existed had they not discovered it through high rankings on a major search engine.

Example Keyword Phrases: that would be telling! Contact us to find out what keywords we can use to unlock the power of the internet for your company's web site.

The search engine optimization case study above is just one of the many success stories we can share with you. For obvious reasons, we prefer to not make the details of all of our clients' highly-effective strategies readily available to their direct competitors.

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