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SEO Case Study Update: Indianapolis, IN Trade Show
Display Company
SEO Case Study: Trade Show Booth Company,
Search Engine Optimization, Web
Marketing, Indiana
The website described in the
original case study had been generating qualified leads and requests for quotes since a few days after the optimized version went online.
The success of DRIVE's first site spurred the company to
continue upgrading with a site-wide design change focused to strengthen
and expand its already good search engine rankings, and increase site traffic,
qualified leads and sales.
Case Study Update: Indianapolis, Indiana Trade Show Display Company Focuses
on Expanding Web Site Content
Client: Indianapolis trade show booth and display company.
New Goal: In order to maintain, improve and expand the high search engine rankings and
good traffic the site received after the first upgrade, the company wanted to
focus on increasing the site's content, including more product lines, setup
instructions and large graphics to show the displays in greater detail.
They
also wanted to make it easier for visitors to find the products they were
looking for. A more clear and concise product category and navigation structure
needed to be created.
Strategy: One important change to the site was to further develop the already
successful site optimization by adding additional formatted, search
engine-friendly pages.
New product categories were created and
dozens of new product photos were added, as well as step-by-step assembly
instructions for many of their display systems.
Larger "pop-up" versions of product
photos, previously presented as raw JPEG images that opened in a new
window, were replaced with
individual, fully optimized html pages of the larger images. This added
dozens of new SEO pages to be ranked by the search engine
spiders that analyze web sites.
Eye-catching graphics were added to the new home page to
highlight the various categories of available product as part of the new,
easier-to-use page navigation structure.
Results: The new site began having a noticeable impact
within a few weeks of being posted online. Inquires and requests for information began
to steadily increase.
Key performance indicators that the display company achieved its goals
for the project included the increase of traffic to the new site
and the significant number of search-originated
visitors they were able to convert into satisfied customers, including:
- The Indianapolis Zoo
- One of the nation's largest department store chains
- National financial services company that ended up purchasing 40 displays;
recently purchased new skins for their displays to keep them
up-to-date
For a look at how DRIVE first helped this company
improve its internet-generated sales, read the original case study:
Indianapolis, Indiana Trade Show Booth Company.
To DRIVE more business, call 877-993-4435, or
send us an email, or submit the short form below:
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Indianapolis, Indiana
