SEO Process: Search Engine / Internet Marketing , Search Engine Optimization, PPC, Pay Per Click

Target Broad and Niche Markets

Choose the Right Medium
 

This is usually the least expensive option available to improve your web site's performance, and generally the first step of any good web marketing strategy.

Successful SEO results in a well-ranked web site in the organic/natural, free search engine listings. Requires a one-time expense for web-site optimization to take full advantage of the listings and attain a top-of-page ranking, with minimum monthly maintenance thereafter.

An economical means of selectively targeting an audience, by bidding in open auction for the rights to have your ad appear as text message in the sponsorship column, usually on the right side of the search results page for select keywords or phrases.

This type of advertising is fairly cost-effective because you only pay when someone clicks on your ad to view your website,  but continuous monitoring of current bid prices and your marketing message/offer are needed to maintain top PPC positioning.

Buy keywords or phrases. This type of marketing is rather expensive – thousands of dollars a month for the most popular phrases – because you pay to be listed whether or not your advertisement is clicked. Keyword sponsorship is frequently used by Fortune 1000 companies for branding and new product introductions.

While targeted keyword sponsorship is the most expensive internet marketing option, it does guarantee Top-of-Page placement, usually resulting in high-visibility and an increase of traffic to your website.