Competitive Intelligence Research

Competitive Intelligence Research, Search Engine Optimization and Marketing, Differential Advantage

DRIVE's expertise in search engine optimization, keyword research, and content structure gives us the ability to carefully assess the effectiveness of your current website, and it's ability to increase website traffic, convert visitors into inquiries, and turn inquiries into qualified leads and sales.

Without a strong understanding of how the robotic search engine "spiders" collect data, and how the algorithms use that data to rank web pages for relevance, it is virtually impossible to correctly analyze your strengths and weaknesses.

Competitive Intelligence Research: Stay One Step Ahead of the Competition

DRIVE has strived to stay abreast of the technological advances made by the major search engines. This gives us a differential advantage over other "optimizers" that use out-of-date automated software programs to maintain their clients' web sites.

We incorporate the changes in search engine technology into your site as they develop, maintaining your good rankings, and keeping you one step ahead of the competition.

Our Competitive Intelligence Research service will analyze your current website and marketing strategies, focusing on a number of areas, including:

		Benchmark current search ranking status
		Assess current website's strengths and weaknesses relative to competition
		Keyword research
		Organic rankings research
		Site content
		PPC ad campaigns
		Directory listings

Competitive Intelligence Research: Knowledge Equals Power

Our Competitive Intelligence Research provides useful information about the current "state-of-the-web" that gives you the ammunition you need to make clear, informed decisions about how to spend your marketing budget. Our comprehensive research and analysis allows us to offer the following intelligence reports:

		Benchmarking Survey - Locate and acknowledge good content on competitors' web-sites Redesign recommendations, using that information as a guide to improve your site
		Popularity Index Report - The number and quality of your "backlinks" – links to your site from other websites determine your Google PageRank, a factor of ever-changing importance considered in its algorithm) Recommendations for link building to improve PageRank index, as well as qualified traffic
		Organic Search Rankings Scouting Report - How well your current website performs on the free search engine results pages What pages of your site are being ranked, and for which keywords Which of your competitors obtain higher rankings, and why
		Paid Search Inspection Report - Hit rates for "sponsored" or auctioned keywords and phrases Cost or recent bid levels for the most popular search terms Recommended economical alternatives

Competitive Keyword Ranking Report -

Which keywords and phrases receive the strongest responses
Recommendations for content adjustments
Provide additional relevant keyword content

To DRIVE more business, call 877-993-4435, or send us an email, or submit the short form below:

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