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DRIVE Creates Official Website for Comedian Lewis Black of Comedy Central's The Daily Show with Jon Stewart
Axe Heaven Has Successful Holiday Season with Retail E-Commerce Shopping Cart Site Powered by DRIVE's CartSEO™
DRIVE Begins Full-Season Sponsorship of NASCAR Sprint Cup #49
BAM Racing Dodge Avenger
Search
Optimization
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Analysis
Keyword Research
Phrase
Construction
Content
Development
Copywriting for SEO
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Analysis
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Content Development as Sales Tool
Content Development, Sales Tool, Web Site Traffic, Convert Visitors into
Inquiries, Leads & Sales
Providing content development as a sales tool is our differential advantage. Not only do we dramatically
increase your web site traffic, but, having years of integrated marketing communications experience, we know how to
convert web site visitors into inquiries, leads, RFQs and sales.
The content development process for optimization goes hand-in-hand with developing your web site to best
meet the needs of your all your target audiences: prospects, existing customers, your sales team, other staff members, investors, and your supply chain partners.
Content as Sales Tool: Size Does Matter!
The amount of content you place on your web site has a direct impact on how the site is perceived by the search engines. For the most popular keyword phrases, you must
demonstrate to the search engines that your web site is more relevant to the needs of searchers than the competition. The only way to do that is through the content that the search spiders find when they visit your web site.
"Content is king." "The more the merrier." "Bigger is better." All of these clichés apply to building a web site that will achieve high rankings on Google, Yahoo!, and MSN. The
search engine spiders only know as much information as you feed to them, so the more optimized pages they find on your web site, the easier it is for them to know your site theme and the expertise you bring to the marketplace.
Content Development as Sales Tool: Search Engines & Your Customers Think the Same Way
That exact same premise applies to your prospects. Web site visitors tend to scan the first page they arrive at on your site, to see if what you offer meets their needs. If they quickly determine that your site might provide what they seek, then your task is to
have enough, easily-found content of the sort that will convince visitors that your company is the expert in your field, and that you can reliably solve their problems through your products and services.
You can only convince web site visitors of your expertise and ability to sufficiently solve a need by having enough site content that pertains to their problem or one similar to it.
Case studies are great content for optimization because they address problem solving using industry-specific phrases and terminology that make for great keyword search term combinations.
Through our extensive experience developing web sites that regularly generate qualified leads, RFQs and sales,
we know the types of site content that appeals to both the search engines and the searchers. Our clients receive high search engine rankings and a steady flow of qualified traffic that finds compelling contents that motivates them to respond as intended.
To DRIVE more business, call 877-993-4435, or
send us an email, or submit the short form below:
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Indianapolis, Indiana
