SEO Process: Continue Ranking Analysis

Ranking Analysis: Post-Optimization Search Engine Rankings, Competitive Intelligence, Referrals

Target Broad and Niche Markets

Choose the Right Medium

Ongoing analysis of your search engine rankings involves monitoring the various search engines to determine how they ranked the site and which keyword phrases are actually driving qualified traffic. Without this valuable information, you are basically just shooting in the dark and praying to hit something.

Continue Ranking Analysis to Improve Performance

When all of the major search engines have ranked an optimized web site, we can then compare the results between Google, Yahoo!, MSN, and other similar services, to see if tweaking some pages might improve rankings on one engine without adversely affecting the rankings on another.

Post-optimization rankings analysis determines the successes and shortcomings of optimization. We use this analysis, based on referral trends and search results competition, to improve rankings by making adjustments and updates to your keyword phrases and/or the web site content.

It is impossible to know just how the search engine spiders will perceive a web site until they have made their first rankings adjustments based on the new, optimized contents.

Continue Ranking Analysis: Stay Ahead of the Competition

But, no matter how high your rankings are today, someone will be trying to get ahead of you tomorrow. No search engine ranking (or PPC placement) is permanent, which is why continual post-optimization search engine rankings analysis is important.

By continuously analyzing incoming data, and refining your web site's design and content into a "search engine friendly" format that displays a high level of professional expertise to your visitors, you project the image that "This is the place to find the answers to your questions and the solutions to your problems."

While they may not be ready to commit to a direct purchase online, you may be able to convince your visitors that it's in their best interest to contact you for further assistance.

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