An easy to navigate website, and concise, informative content are the key
to converting business prospects needing a product or service into customers. If a
potential B2B customer enters your web site through a
search result page seeking a specific solution, the information on your site
should be readily
accessible, in an easy-to-read format.
Search Engine optimization largely focuses on web page content, the
format it's presented in, and the relevance of the site as a whole. A
well-optimized website can show your B2B visitors that you have the answers to their
questions, and the solutions to their problem.
Convert Prospects into Customers with Your Expertise
Prove to your B to B visitor that you are the expert in your field
and that no one more qualified than you will be found, and you can turn a "looker"
into a "client."
Historically, many business executives will use the internet to help
make their supply chain decisions. A web site that successfully
provides needed information online has a very good chance of making the
sale, as well as repeat business, either through an online shopping
cart, or offline through their sales representative.
CartSEO™: Convert Potential Customers into Sales
DRIVE has created CartSEO™, an internet
shopping cart designed to maintain a search engine optimization-friendly
architecture while accommodating the need for a user-friendly,
dynamic, database-driven shopping cart for an e-commerce web site's online
purchase
transactions.
CartSEO™ offers a number of unique features when compared to traditional shopping cart solutions, including:
All pages are created as static HTML pages using the most current principles of Search Engine Optimization (SEO) to replace off-site dynamic pages
User-friendly navigation structure
Comprehensive web-based inventory management
Customer relations management
Easily managed with built-in Content Management
System
CartSEO™ is also an economical e-commerce solution. An
inexpensive
PayPal® account is easy to set up, allowing you to accept major credit
cards without having to establish your own online merchant account and
gateway account.
The more traditional credit card processing method that uses merchant
and gateway accounts is also
available as a custom solution with CartSEO™, if required.