Convert Visitors Into Customers

SEO Process - Indianapolis, Indiana; Convert Visitors Into Customers: SEO, Web Page Content

Increase Web Site Traffic

Search Engine Optimization (SEO) largely focuses on web page content, the format it's presented in, and the relevance of the site as a whole. An easy-to-navigate website, and concise, informative content are the keys to converting visitors into customers.

If a guest enters your site through a search result page seeking a specific solution, the information on your site should be readily accessible, in an easy-to-read format. Once they have made a decision to buy from you, the purchasing process needs to be easy, fast and accurate.

Convert Visitors into Customers with Your Expertise

Prove to your visitor that you are the expert in your field and that no one more qualified than you will be found, and you can turn a "looker" into a "buyer."

Historically, while many people will use the internet to help make their buying decisions, a large portion of consumers doing research on the web prefer to make their purchase offline at a retail outlet. A business that successfully provides all of the information desired online has a very good chance of making the sale, either through an online shopping cart, or offline at their local retail channel.

While offering an online purchase option can be highly profitable, until recently traditional electronic shopping cart programs have your customer being directed to an external server to complete an online sale. This causes your web site to lose valuable, powerful optimization material that help improve rankings in the free, organic search engine results pages.

CartSEO™: Convert Potential Customers into Instant Sales

DRIVE has created CartSEO™, an internet shopping cart designed to maintain a search engine optimization-friendly architecture while accommodating the need for a user-friendly, dynamic, database-driven shopping cart for the e-commerce web site's online purchase transactions and fast, efficient payment processing.

CartSEO™ offers a number of unique features when compared to traditional shopping cart solutions, including:

All pages are created as static HTML pages using the most current principles of Search Engine Optimization (SEO) to replace off-site dynamic pages
User-friendly navigation structure
Comprehensive web-based inventory management
Customer relations management
Easily managed with Microsoft FrontPage and Microsoft Access, or other database programs, such as MySQL and Microsoft's SQL Server
Can be used on any dedicated or shared server that supports ASP technology - even on 3rd-party hosted sites

CartSEO™ & PayPal®: Simple Solutions for Your E-Storefront

Click for information about CartSEO™

CartSEO™ is also an economical e-commerce solution for consumer sales. A free PayPal® account is easy to set up, allowing you to accept major credit cards without having to establish your own accounts. A few of the features and benefits of using PayPal® include:

Convenience - no approval process: start accepting payments immediately
Easy to use - customers shop on your website and pay you on PayPal either with their PayPal® account or by just entering a credit card number
Hassle-free payments - account is tied directly to your business bank account for seamless deposit of payments to your company
Affordable - no monthly, startup, or cancellation fees
No annual contract required
Industry-leading security - industry-leading fraud-prevention systems in place; helps fight charge-backs for you
Comprehensive online reports - help you measure sales and manage your business easily
Shipping and sales tax tools - automatically calculate and collect shipping and tax totals for you

The more traditional credit card processing method using a merchant account and a gateway account with monthly service fees attached is also available with CartSEO™, if needed.

For more information about CartSEO™, the powerful new E-Commerce tool from DRIVE, read Retail Web Shopping Cart for SEO.

Convert Visitors into Customers: Make Sales and Service Easy for Them to Access

For consumers researching online and purchasing offline, it is vital that you provide a choice of contact options to suit a variety of tastes. Some of the best contact methods to consider using include:

		Online shopping cart, the most direct route to a completed sale. Productive's new CartSEO™ may be the solution you need. Read the news article Productive's CartSEO™ Satisfies Both Worlds
		Retail "location finder," including contact information, map and directions, to nearest local outlet for "in-person" customer service
		Online text or audio "chat" - live customer support directly with sales or customer service representatives
		Local and/or toll-free telephone number for direct access to live support

		Direct e-mail links to sales or customer support
		Information request submission forms, ideally on each page, to provide an easy method of requesting additional information or assistance

If you provide the answers to the consumer's needs in an informative, professional, easy to follow format – and offer a choice of options that makes purchases or contacting you simple – you will have a much better opportunity to turn these online visitors into customers.

To DRIVE more business, call 317-966-0998, or send us an email, or submit the short form below:

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