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WEB DESIGN
 

SEO
 

PPC MGMT
 

SEARCH STRATEGY

 

 

DRIVE Creates Official Website for Comedian Lewis Black of Comedy Central's The Daily Show with Jon Stewart


Axe Heaven Has Successful Holiday Season with Retail E-Commerce Shopping Cart Site Powered by DRIVE's CartSEO™


DRIVE Begins Full-Season Sponsorship of NASCAR Sprint Cup #49 BAM Racing Dodge Avenger


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Home > Benefits of SEO > Generate Qualified Leads

 

Generate Qualified Leads

Generate Qualified B2B Leads: Search Engine Optimization, SEO, Pay Per Click / PPC Ad


 
Expand Search Visibility

Drive More Targeted Traffic

Generate Qualified Leads
 

 

Increase Conversion Rate

Improve Offline Sales


Another benefit of search engine optimization is the ability to tailor the website's content to a specific target audience. By getting your message to the people that need your service or product, you will begin to generate qualified leads that often turn into sales.
 

Establish Expertise: Build Trust to Generate Qualified Leads

By demonstrating your knowledge and expertise in your field, with relevant, to-the-point information, you can begin to establish a sense of trustworthiness with your visitors. A professional presentation goes a long way to convince a prospective customer to contact you.

Statistics show that the flow of traffic to a website is directly related to placement in a search engine results page (SERP) for a "keyword" or phrase. Most people will only visit websites listed on the first few pages of a search result, or the first two or three "sponsored" links.  

When it comes to the "Big 3" search engines – Google, Yahoo! and MSN – a number of options exist to achieve the visibility you need, each with their own pros and cons:

 

Targeted Keyword Sponsorship - buy keywords or phrases for guaranteed top-of-page placement
 
  Pay Per Click (PPC) Advertising - bid for keyword terms, but only pay when someone clicks on your ad
 
  Search Engine Optimization (SEO) - results in your company’s web site being well-ranked in the organic/natural, free search engine listings

 

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