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Ghost Blogging

Ghost Blogging: Update Website, Add New Content
 

The term "Blog" didn't even exist five years ago. That said, it is amazing how quickly blog writing, or Blogging, has become popular, not just for individuals with something to say, but for business as well.

• Blogging is a great search marketing tool.
  
• It helps businesses get found by relevant prospects.
  
• Blogging generates leads and humanizes marketing.
  
• A live blog feed is a powerful SEO tool regularly updates web site content.
  
• New, relevant content maintains and improves a web site's organic search rankings.

Ghost Blogging: When You're Too Busy to Write It Yourself

The secret to effective blogging is to post new content to the blog on a regular basis. Unfortunately, many business professionals don't have the time to write their own new blog content. That's where we come in.

DRIVE offers a premium ghost-blogging and blog marketing service that provides your business with:

• Enhanced potential for improved standing in search engine results
  
• High-quality marketing content for a wide variety of uses.
   

Our blog posts are more than just a collection of keywords; they are strong, thoughtful messages about your business by writers with extensive business experience.

When you use our ghost blogging service, you receive a number benefits in addition to impeccably written posts:

• A single writer dedicated to understanding your business and keeping abreast of topics in your industry. 
  
• Each writer works with only one client in each field of business, so that all research and promotional efforts are devoted towards benefiting you and your business.
  
• A writer with an understanding of SEO and the importance of content written for the web with that focus in mind.
  
• Personal contact with your writer, including regular in-person meetings. 
  
• Your writer is available to discuss blog content and strategy.
  
• Our writers include experts in finance, marketing, real estate, insurance, operations, event planning, manufacturing and more.
  

Select the Blogware that Best Fits Your Needs

For a blog to be its most effective, new content needs to be added on a regular basis. While some organizations have a blog written by one person, say the Company President, many others allow multiple users, employees, consultants, etc., to post new entries to their blog.

DRIVE can establish an online blog site for any type of business. We utilize some of the most popular software and web-based solutions, and will help you select the blogware that to best fits your company's needs. The choice depends greatly on how you plan to use your blog, and the kind of control you want to have over the content.

Two of the most popular blogware solutions include:

• WordPress - a free publishing platform with a focus on aesthetics, web standards, and usability. WordPress focuses more on the individual blogger, and is a good option when no monitoring restrictions are required, for example, an advertising agency owner publishing articles relevant to the business. WordPress is completely customizable and can be used for almost anything.
  

  WordPress offers two options:

  • Download and install the WordPress software script. To do this you need:
    • A web host who meets the minimum requirements.
    • A little time.
  • Use a service called WordPress.com
    • Lets you get started with a new WordPress-based blog in seconds.
    • WordPress.com varies in several ways and is less flexible than the downloaded version.
      
• Compendium Blogware - the only blogging software built specifically for business.
  
  • Focused on SEO, blogging with Compendium means blogging for results.
    
  • A Compendium blog enables you or your employees to easily create lots of relevant content to generate new customers and create demand for your product or service.
    
  • With Compendium, content is magnified for SEO. Any given post can be used any number of times based on keyword relevancy.
    
  •  When you publish new keyword-rich content the Compendium tools automatically structure material for optimal SEO impact.
    
  • You can give your employees the ability to write their own blog entries, a valuable resource to:
    • Help create relevant content
    • Generate new customers
    • Build demand for your product or service.
  • What goes up on your blog is up to you. You maintain complete control of what gets published.
    
    

For a FREE TEST DRIVE, call 317-966-0998, or send us an email, or submit the short form below: