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Tips for a Successful Link Building Campaign
- Dos & Don'ts
Tips, Successful Link Building Campaign, Search Engine Marketing,
Backlinks, Increase Ranking
Effective link
building can be a complex, time-consuming project. While the
major search engines like Google, Yahoo! and MSN rate relevant links
highly, the process can negatively affect your ranking if not executed properly.
Most small and mid-sized businesses cannot afford to hire a qualified
full-time employee dedicated to building a solid link structure.
DRIVE offers professional
link building strategies as
part of a complete Search Engine Marketing (SEM) program.
To illustrate the time and complexity involved in developing a
successful link building campaign, we present a few of the hundreds
of aspects that need to be considered, both positive and negative.
Link Building: Tips for a Successful Campaign
To ensure the success of a link building program, the majority of backlinks acquired should:
- Have varied anchor tags - target specific keywords but vary the anchor
tag text, i.e. "learn more about...," "read more," even a
few “click here”
- Come from related pages - probably the most important
factor; links from related pages carries more “weight”
- Come from different locations on the linking pages - place links on top of the page, inside the
body of text, navigation structure, header, footer etc.
- Post new links in a reasonable fashion, with a gradual
natural increase
- Gradually place links based on how many links the site normally
receives
- If a site usually gets 10 new links per week, don’t place 100 in
a single day
- Link from pages with
varied
PageRank values
- 75-80% of backlinks to your
site should be from PR 1 - 4 pages
- Link from both old
trusted web sites as well as newer sites
- Use reciprocal
linking judiciously - limited, relevant reciprocal links
can be an effective, economical tool
- Do not have reciprocal links as a
majority of your backlinks
- Three-way-linking is a good option
- Point to internal pages
as well as your home page - backlinks to internal
pages increase overall site strength
- Develop links from
non-directories:
- A few directories such as the
ThomasNet.com and
Yahoo Directory
are considered trustworthy by Google
- Many
directories do not rate the same levels of trust; backlinks from 200 free,
non-relevant general
directories can do harm to your link profile
- Directories should be used on a limited basis as additions to the
links you already have
- Get permanent links - the age of backlinks is important; a factor of the Google Sandbox
filter
- When renting links, rent for as long as possible
- Come from pages with
the same language - very important to show up properly in
the Google country specific searches
Link Building: Things to Avoid
When a link building campaign is designed, it is as important to
understand and avoid practices that can negatively affect your web
site's strength and page ranking, such as:
- Do not place all backlinks in footers or other
specific page location
- Do not place hundreds of links to a new site at one time - this can get the site banned
in Google
- Do not have backlinks from adult,
pharmacy, or gambling sites
- These types of sites are known to spam
- Negatively ranked by Google and other search engines
- Do not have paid link footprints
- Words like sponsors, advertisement,
etc. can devalue the link
- May even hurt rankings if
the majority of backlinks come from such links
- Do not place links on sites
that link themselves to bad "neighborhoods" - Google uses
advanced relation and co-citation systems in their
algorithms that could "blacklist" your site
DRIVE can help you use your marketing budget most effectively.
We can develop a complete Search Engine Marketing
program from the ground up, redesign and reformat an existing web site
for Search Engine Optimization (SEO), or create a natural link building program for an existing
optimized site.
Give us a call today and learn how effective the power of the internet can
be for your business.
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DRIVE provides specialized on-line and
off-line search engine / internet marketing services and collateral to
small businesses, mid-size companies, manufacturers, and creative
agencies in Indianapolis, Central Indiana and throughout the Midwest.
To DRIVE more business, call 317-966-0998, or
send us an email, or submit the short form below:
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Indianapolis, Indiana
