Integrated Search Engine Marketing Solutions

Integrated Search Engine Marketing: B2B Lead Generation, Marketing Strategy Development

DRIVE provides a variety of integrated marketing services, both online and offline, from e-commerce web site development to a wide variety of traditional lead generation marketing materials and sales tools that support your brand and corporate image.

We work with in-house staff and select outside partners to ensure that all of your marketing materials and messages have the professional look and feel, as well as the distinct authoritative voice, that will best represent your company in today's competitive marketplace.
 

Integrated SE Marketing Solutions: A Virtual Marketing Department Without Additional Staff

Search engine optimization is just one of the many integrated marketing communications methods for establishing and building business relationships.

By blending search engine optimization and other web marketing tactics into your corporate marketing communications mix, you can significantly boost your qualified web site traffic, leads, RFQs, and sales.

		We can provide and coordinate the marketing and lead generation services a small or mid-size company needs, without the firm having to add an additional specialist to its staff.
		We can serve as a virtual marketing department on a retainer contract or as a specialty service provider on a per-project basis, whichever best serves the needs and budget of our clients. This allows our clients to focus on the primary business activities they perform best, instead of time-consuming marketing activities that require focus and considerable experience to complete successfully.

Integrated SE Marketing Services

		Marketing Strategy Development: defining business needs and corresponding target markets, internal vs. external resource evaluation, identify appropriate budgets, strategies and tactics, scheduling and implementation
		Search Engine Optimization: developing web site strategy, architecture, content and code to convince Google, Yahoo and MSN your web site is worthy of high rankings for your important keyword phrases
		Web Site Design & Development: from simple starter sites that establish an initial Internet presence for local businesses to national retail e-commerce sites to extensive B2B sites that present highly technical subject matter to a global C-level audience
		Search Engine Marketing / Pay-Per-Click Advertising: keyword research, text ad copywriting, account set-up, bid auction monitoring, and maintenance of Google AdWords and other pay-per-click programs
		Writing Services: copy writing and editing, trade journal article development, press release distribution, proposal writing, technical writing, video scripting, proofreading and editorial services
		Marketing Plan Development: situational and SWOT analysis, market research and sales trend assessment, competitive intelligence, strategy and tactics development, schedules, budgets, performance metrics
		B2B Direct Marketing: direct mail and B2B email / e-mail marketing, database list management
		Targeted Advertising: industry exposure planning, search engine marketing, pay-per-click, web directory listings and sponsorships, B2B trade journals, local business journals and directories, trade events
		Trade Show Marketing: trade show booth design, pre-show strategy and campaigns, web preparation, press releases, marketing collateral, promotional items, sponsorships, hospitality, press kits, post-show follow-up
		Public Relations: press releases, media relations, newsletters, speaking engagements
		Video Production & Multi-media Development: marketing, training, recruitment, customer relations and retention videos, interactive CD-roms, kiosks, and web-based applications
		Corporate Image & Business Stationery Design: logos & brand identity, letterhead, envelopes, labels, business cards, sales proposals, internal staff communications
		Marketing Collateral Graphic Design: brochures, newsletters, direct mail, data sheets and inserts, training and instruction manuals, signage, catalogs, flyers

To DRIVE more business, call 877-993-4435, or send us an email, or submit the short form below: