Keyword Research

Keyword Phrase Construction, Primary & Secondary Keyword Phrases Per Page

Keyword Research

Phrase Construction

Content Development

Keyword research and analysis is a critical step to determine the most popular and effective variations for the known keywords relevant to your business. It is these additional, often unconsidered, phrases that help you discover niche markets on which to focus.

Keyword Research and Analysis: Thinking Like Your Target Audiences

Keyword research and analysis provides a wealth of information to an experienced optimizer, used in a number of ways, including:

		Evaluate the strengths and weaknesses of your competition on the search engines for phrases that might be beneficial to your company. Knowing the rankings strengths and weaknesses of your competitors gives us an even better chance of Top 10 rankings on Google, Yahoo!, MSN and the other search engines.
		Uncover all of the possible related phrases to your important keywords. It requires brainstorming up-front to unlock the knowledge deep within your organization and the minds of your target audience.
		Identify keyword phrases that would work well as part of a pay-per-click program Pay-per-click or "sponsored" ads guarantee top-of-page placement for targeted keywords or phrases, and can be economical solutions for niche-market phrases.

Keyword Research: Provide Answer Before Question Asked

In many instances, the means to successful search engine optimization is to determine the problems you can solve and then translating that into the types of phrases a specific person in your target audience might enter as a search engine query.

Every day, the major search engines have millions of users looking for something they don't have:

an answer to a question, or
a solution to a problem

Many of them are ready to request a quote or make a purchase for the products and services your offer, if only they could find your web site.

Keyword Phrase Construction: Target Better-Qualified Prospects via Local Search

Keyword phrase construction is the development stage where the usually-abundant available keyword phrases are sorted into categories, from least likely to most likely, to target the niche market audience that fits your customer profile.

		We then construct targeted keyword phrases and combinations of phrases so that you have the best possible chance of reaching your target market through high rankings on the search engines
		The number of phrases constructed per site depends on many factors, from time and budget available, to the depth of, or lack of, well-ranked competition. Quality key- phrase construction outweighs quantity of the phrases

		Historically, about 40% of all searches include a locality in the keyword phrase. Local or regional targeting is an excellent way to gain top search engine rankings
		By optimizing sections of your website for specific cities and/or states in which you do business, you achieve a much better chance of reaching a qualified prospect

In many cases, people prefer to do business with suppliers and vendors nearby, for obvious reasons, so it is important to not overlook sales that are in your back yard, but would go out of state unless the local web searchers can find you where they are looking - on a search engine.

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