Search Engine Marketing: Low Cost Entry with High ROI Potential

Search Engine Marketing / SEM: Low Cost Entry, High Return on Investment: ROI, Marketing Budget, Utilize Limited Resources

Small Firm Can Compete with Mid-Size Companies Mid-Size Company Can Compete with Big Corps Access to Lucrative New Sales Channels Low Cost Entry with High ROI

Flexible Scalable Architecture Custom Programs, No Templates Measurable Campaign Metrics & Accountability

Your marketing budget is a limited resource that must be utilized effectively to get the most return for your dollar. As with other forms of advertising, you can:

		Spend a great deal of money to reach the widest audience possible, or
		Spend considerably less to reach a smaller, better-targeted market

Either way you choose can be effective, it's the return on your investment dollars (ROI) that matters. Less expensive marketing solutions can yield a higher percentage of ROI if the targeted market penetration is successful.
 

Low Cost Entry, High ROI Potential: Spend a Little, Get a Lot

While GM may spend $10 million for a 30-second spot during the Super Bowl and see a 2% (or $200,000) increase in sales, a powerful $3-per-click keyword phrase, placed at the top of a sponsored text-link column, can increase your website's traffic and sales by 10%, 20%, 100%, or more.

		Say you buy a Top-of-Page sponsored ad on Google for $1000 a month and only get 100 visitors to click through to your site. There are no guarantees as to how well your ad will perform. It has now cost you $10 for each lead. If you can convert even 10% (a huge number) of these visitors into sales, Targeted Keyword sponsorship can end up costing you $100 per sale in marketing expenses.
		Conversely, if you were to bid for the top position in open auction for the Pay-Per-Click (PPC) Sponsored Links, it might cost you around $4 per click for the most popular keyword phrases, depending on demand. If you were to received the same amount of traffic as the above example, PPC would only cost you $400 for the same 100 leads, or just $40 per sale, a considerable cost-savings and increase in your ROI. Even if the bid price doubled, well-managed PPC programs can increase your profits by 100% or more over a targeted ad program.

Low Cost Entry, High ROI Potential: Determine the Right Strategy First

Determining the best approach for your marketing program is the secret to DRIVE's success. We help you create a search engine marketing program optimized for high visibility, designed to get the most bang for your buck and great potential for a high ROI.

To DRIVE more business, call 317-966-0998, or send us an email, or submit the short form below: