Your marketing budget is a limited resource that must be utilized effectively to get the most return for your dollar. As with other forms of advertising, you can:
Spend a great deal of money to reach the widest audience
possible, or
Spend considerably less to reach a smaller, better-targeted market
Either way you choose can be effective, it's the return on your investment dollars (ROI) that matters.
Less expensive marketing solutions can yield a higher percentage of
ROI if the targeted market penetration is successful.
Low Cost Entry, High ROI Potential: Spend a Little, Get a Lot
While GM may spend $10 million for a 30-second spot during the Super Bowl and see a 2%
(or $200,000) increase in sales, a powerful $3-per-click keyword phrase, placed at the top of a sponsored text-link column, can
increase your website's traffic and sales by 10%, 20%, 100%, or more.
Say you buy a Top-of-Page sponsored ad on Google for $1000 a month
and only get 100 visitors to click through to your site. There are
no guarantees as to how well your ad will perform.
It has now cost you $10 for each lead. If you can convert even 10% (a huge number) of these visitors
into sales, Targeted Keyword sponsorship can end up costing you $100 per sale in marketing expenses.
Conversely, if you were to bid for the top position in open auction
for the Pay-Per-Click (PPC) Sponsored Links, it might cost you
around $4 per click for the
most popular keyword phrases, depending on demand.
If you were to received the same amount of
traffic as the above example, PPC would only cost you $400 for the same 100 leads, or just
$40 per sale, a considerable cost-savings and increase in your ROI.
Even if the bid price
doubled, well-managed PPC programs can increase your profits by 100%
or more over
a targeted ad program.
Low Cost Entry, High ROI Potential: Determine the Right Strategy
First
Determining the best approach for your marketing program is the
secret to DRIVE's success. We help you create a search engine
marketing program optimized for high visibility, designed to get the
most bang for your buck and great potential for a high ROI.
To DRIVE more business, call 317-966-0998, or
send us an email, or submit the short form below: