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Most Important Factors Successful Search Engine Optimization, Search Engine Marketing, Web Site

Five Factors for Successful Search Engine Optimization

Indianapolis, IN, Jan. 10, 2004 – To achieve high search engine rankings through optimization, you need to consider many important issues and elements when developing an optimized web site. Here is our list of:

"The 5 Most Important Factors for
Successful Search Engine Optimization"

Content is king and bigger is better. The theme of a web site is what primarily determines its search engine rankings. Search engines are very partial to big sites that have a clear theme based on useful and abundant contents. Therefore, you should include in your site as much pertinent information as you have about the features, benefits and technical specifications of your products and services. That will make your site a very effective sales tool that is saturated with your common, popular keywords and your less used, yet very important, niche keywords. Write the site contents to meet the known keyword density and location standards, which will make the site worthy of top search engine rankings.
Conduct research to find the best set of keyword phrases for optimization. Use Overture’s free Search Term Suggestion Tool or subscribe to a keyword tracking service to discover the multitude of popular and niche phrases that are closely related to your set of popular and niche keywords.
Targeted keyword-phrase-text-links on your Home page are the secret to success. First, determine the keyword phrases related to your business that are most likely to obtain Top 30 rankings. Then, optimize a separate web page for each phrase. Finally, place the corresponding keyword-phrase-text-link to each of those new pages on your Home page. The more the merrier, because content is king and your Home page is the key to establishing your site’s theme. Please, do not reveal this secret to the competition.
Target specific cities and states for niche market penetration. Play to your strengths by creating optimized web pages specifically targeting your local region, as well as the other geographic markets you serve. A large percentage of searches include a city or state in the keyword phrase used, because many people prefer working with local vendors and suppliers, if available. Regional optimization is another secret to success you should not reveal.
Search engines thrive on frequent web site updates. A web site update cues the search engines to re-rank the site based on the new, keyword-laden content. The more frequently you update your site, the more frequently the search engines will visit it seeking fresh content to offer their users. The search engines prosper by providing users the differential advantage of the most current and relevant search results possible, so they give preference to the most recently revised web sites when they update their rankings.

Successful search engine optimization is a long-term process that requires some patience. Start conducting real-time traffic analysis as soon as possible to guide the development, maintenance and growth of your optimized site.

If you apply “The 5 Most Important Factors…” listed above to your search engine optimization process, you should obtain a significant number of Top 30 rankings, followed by a steady stream of qualified leads, RFQs, and sales. Good luck. And please, keep this information within a small circle of friends.

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