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About this Web Site: SEO Principles and Well-Designed Web Site Usability Concepts
Indianapolis, IN, Jan. 13, 2004 – DRIVE, Indianapolis, Indiana, launched its new, optimized
web site today. The company specializes in providing search engine and
Internet marketing services, including search engine optimization,
well-designed web sites, and pay-per-click advertising campaign
management.
Ken Zweigel, founder and president of DRIVE, stated, "Our new web site incorporates the most important
principles in web usability design, along with the most important
tactics for obtaining high search engine rankings. Our intent is to show
prospective clients the bare-bones elements of a well-designed web site
that can achieve both high search engine rankings and user response."
The web site usability principles are mainly those promoted by the
most widely known expert in the field, Jakob Nielsen. Some of the
well-designed web site fundamentals included in this new site are a page
formatting style that facilitates scanning and a navigation structure that
allows site visitors to quickly discern where they currently are and
where they have previously been within the site.
Ken Zweigel added, "It's virtually impossible to follow all of the
usability guidelines established by Jakob Nielsen, unless you want to
have a site like his, which is all text and not very attractive to the
user. As we do with every site we develop, we started with a premise of
creating the perfect site, as far as usability is concerned. Then, from
that idealistic starting point, we bend a few of Nielsen's guidelines
for the sake of developing a site that projects the proper corporate
image and meets the needs of the client."
The search engine optimization principles incorporated into the new
site include a sufficient amount of related content to establish a clear
theme for the site, the targeting of specific localities and regions,
and targeted Home page keyword phrase text links.
DRIVE provides specialized on-line and
off-line marketing services and collateral to small and mid-size
companies, manufacturers, and creative agencies.
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To DRIVE more business, call 877-993-4435, or
send us an email, or submit the short form below:
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Indianapolis, Indiana
