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Home > News > Productive Posts New Web Site for Employee Benefit and Insurance Company

 

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Productive News: Indiana: Business Consulting, Benefits of Productive Web Site's SEO Experience


 

DRIVE Posts Optimized Web Site for Employee Benefit & Insurance Co.


Indianapolis, IN, Jan. 15, 2007 – DRIVE announced today the successful launch of the new website for Russell Benefit Consulting, LLC.

The new site at RussellBenefits.com provides employee benefit and business insurance information to companies of all types and sizes.

DRIVE designed the site utilizing proven principles of Search Engine Optimization to take advantage of the free, organic listings on the major search engines like Google, Yahoo! and MSN.

Click for Russell Benefits / McGuire & Russell web site (opens in new window)

The website features detailed descriptions of the many company-sponsored health insurance programs, worker compensation plans and voluntary benefit products available to employers. The site is written in a keyword-rich yet user-friendly style designed to attract the "webbots" that deliver data to the search engines.

The site also has information about various little-known aspects of business insurance and the importance of obtaining proper protection, including Commercial Liability Insurance, Product Liability, Employer Practices Liability and Workers' Compensation.

"Our goal for the Russell Benefit Consulting's new web site is to bring this forward-thinking and customer-oriented company to the attention of their target audience, Indiana and other Midwest businesses and industries," stated Ken Zweigel, president of DRIVE.

About DRIVE
DRIVE was founded in May of 2000 with the goal of providing affordable and specialized strategic Internet marketing services to companies without a web marketing department, including e-marketing, advertising, web site development, search engine optimization, graphic design and other integrated marketing communications services.

About Russell Benefit Consulting and McGuire & Russell
Russell Benefits Consulting was founded in 2001 with the purpose of providing a more personalized form of service than larger benefits agencies are able to provide. The company's the property and casualty division, McGuire & Russell Insurance Services, specializes in obtaining workers compensation and liability coverage for hard to insure "high-risk" businesses.

 

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