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Independent Insurance Agency Takes Business to Next Level, Targeted Search Engine Optimization

Insurance Agency Takes Business to Next Level Through Targeted SEO

Indianapolis, IN, Feb. 14, 2005 – Spiris, an independent insurance agency based in Lafayette, Indiana, but licensed to sell certain policies throughout the country or in several states, has substantially increased the number of qualified leads it receives compared to a year ago. The dramatic increase is a result of its eight-month-old web site, which was developed using search engine optimization (SEO) techniques.


Click for Spiris web site (opens in new window)

In January 2004 the original Spiris web site received just a handful of visitors who were driven to the site through a costly print advertising campaign in a weekly business journal primarily serving the Indianapolis market. One year later, in January 2005, the redeveloped and optimized Spiris web site (www.spiris.com) received hundreds of targeted visitors seeking information about insurance on a search engine – and these visitors came from all over the country.

The site, optimized by DRIVE, Indianapolis, Indiana, launched in May 2004 with nearly five times the contents of the previous version. The focus of the site revision was to quickly establish a sense of trust in the visitor and to then clearly demonstrate that Spiris can customize an insurance policy to exactly and affordably meet the insurance coverage needs of each unique company.

In addition, the site targets a few niche markets, such as the healthcare industry in specific states and the owners of small aircraft and fixed-based aviation operations. By optimizing for specific keyword phrases related to these niche markets, Spiris has been able to convert an especially high percentage of its site visitors into qualified leads who contact the agency by submitting a web form, sending an email or calling on the telephone. Many of the people who contacted the agency after finding it through a search engine have become new Spiris clients.

Based on the success of its SEO campaign to attract out-of-state customers, Spiris has recently started accepting credit card payments and it has added an online form to streamline the process of applying for aircraft and pilot's insurance coverage.

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