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News: CartSEO® Both Worlds – Shopping Cart Designed Specifically Search Engine Optimization

DRIVE's CartSEO™: The Shopping Cart Designed for Search Optimization

Indianapolis, IN, May 15, 2006 – DRIVE today released CartSEO™, a new internet shopping cart designed to accommodate the need for a user-friendly, dynamic database-driven shopping cart for comprehensive web-based inventory management control, while maintaining a search engine optimization-friendly architecture for the e-commerce web site's online payment transaction processing.



	CartSEO™ combines static HTML web page files with a database- driven shopping cart and free credit card processing by PayPal.

The shopping cart can also be used for customer relationship management and it is more search engine-friendly than most traditional dynamic systems currently in place.

CartSEO™ can be easily managed with Microsoft FrontPage and Microsoft Access, or other database programs, such as MySQL and Microsoft's SQL Server. CartSEO™ can also be used on any dedicated or shared server that supports ASP technology - even on 3rd-party hosted sites.

CartSEO™ will offer two transaction options: PayPal processing to eliminate monthly fees or the traditional credit card processing method using a merchant account and a gateway account with monthly service fees attached. Both are tied directly to your business bank account for seamless deposit of payments to your company.

“We have developed a method that improves upon the process of a dynamically driven website,” said Ken Zweigel, president and owner of DRIVE. “The primary difference between CartSEO™ and most other shopping carts currently available is that rather than being directed to an external server to complete an online sale, all pages are created as static HTML pages using the most current principles of Search Engine Optimization (SEO) to replace off-site dynamic pages, and reside in your web site, on your server, rather than in a separate database. This eliminates the need for a mirror site and third-party transaction processor.

“The other major benefit of our program is that all pages are readable by the robotic “spiders” that collect data for the major search engines to determine rankings in the free, organic listings of their search results pages,” Mr. Zweigel explained. “Adding the power of these fully-optimized pages can make the difference of being ranked on the first or second results page vs. being buried somewhere among the thousands of other listings.”

The new CartSEO™ application is designed for web developers who have a bit of HTML knowledge, plus some FrontPage and spreadsheet or database experience, but they don't need much of a background with any of those to be able to use the system. The developers interface is logical and linear, as opposed to many complicated and confusing shopping cart programs on the market.

"In today's high-speed world of 'specialization,' business professionals need to focus their valuable time on what they do best; developing and running their business, and providing service to their customers," Mr. Zweigel stated. "Using a skilled, professional web site development team; with the research and analysis capabilities, and experienced, 'SEO-Oriented' writing skills needed to create the relevant page content the search engines look for, is invaluable to the success of an e-commerce web site."

The beta site was launched in mid-January to thoroughly test the software. After extensive testing and refinement, the first web site to use CartSEO™ for online sales, www.honeybeecrochet.com, went live today, May 15, 2006. Honey Bee Crochet offers crochet patterns for the holidays and other occasions.

For more information about the features of CartSEO™, and how it can benefit your e-commerce web site, contact DRIVE, 1-800-993-4435.

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