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DRIVE Creates Official Website for Comedian Lewis Black of Comedy Central's The Daily Show with Jon Stewart
Axe Heaven Has Successful Holiday Season with Retail E-Commerce Shopping Cart Site Powered by DRIVE's CartSEO™
DRIVE Begins Full-Season Sponsorship of NASCAR Sprint Cup #49
BAM Racing Dodge Avenger
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Productive News
CartSEO®:
Online
Shopping Cart, Search Engine Optimization, Inventory Management System
DRIVE's CartSEO™: Sports Collectibles Website Gets Best of Both Worlds
Indianapolis, IN, July 12, 2006 - Local companies are beginning to reap the benefits of CartSEO™,
DRIVE’s new online shopping cart. CartSEO™ satisfies the need for a database-driven shopping cart while improving upon the
web site’s search engine optimization (SEO),
DRIVE's specialty.
SportsMirrors, a sports memorabilia and collectibles E-tailer, was the latest beneficiary of CartSEO’s™
innovations, as the revised SportsMirrors.com site was launched this week.
President of Sports Ventures LLC, Jim Jones stated, “I wanted to continue using the static pages
built by DRIVE two years ago on the next generation of our site because our
original site gained such fantastic rankings.”
SportMirrors needed to replace their existing shopping cart, from an
off-site 3rd-party provider, because it did not include an inventory management system
capable of handling the thousands of SKUs the company intended to add to the site.
However, they were unable to find a suitable database-driven cart and inventory management system
that would maintain the site's very high search engine rankings, which
were based on static HTML web pages rather than the dynamic - therefore
nonexistent - pages delivered by other shopping cart applications. Until
DRIVE developed CartSEO™.
For several years, Ken Zweigel, president and founder of DRIVE,
noticed the trade-off between traditional database-driven shopping carts
and search engine rankings, and decided to solve the problem by
developing CartSEO™.
Describing the new software's differential advantage, Mr. Zweigel said, “CartSEO™ is a shopping cart that breaks down the barrier between
the need for a powerful database to handle a large inventory of products and the
need for static search-engine-friendly web pages that can support the
transaction functionality of a traditional product page, such as an Add
to Cart button and tools to handle other product-related choices the
consumer might need to make."
The characteristics that set CartSEO™ apart from other shopping carts
on the market is that each product and category page on an e-commerce
site can now be a static HTML file that permanently resides on a host
server instead of just being a record in a database that delivers a
dynamic page that only exists in a viewer's browser. "Search engine
spiders prefer the distinct flavor of a real HTML file to a tasteless
virtual web page because it actually exists," added Mr. Zweigel.
The static pages contain unique content written by an experienced web site development team with
optimization-oriented writing skills, to help obtain high search engine rankings.
CartSEO™ uses the industry-leading and easily-obtained PayPal
transaction processing, which eliminates the need for more restrictive merchant
and gateway accounts that usually have high monthly fees and other
requirements.
CartSEO™ is easily managed with Microsoft FrontPage and Microsoft Access,
and it can be adapted to other database programs, such as MySQL and
Microsoft SQL Server. Any dedicated or shared server that supports ASP
technology can host a CartSEO™ e-commerce web site.
For more information about the features of
CartSEO™, and how it can benefit your e-commerce web site, contact
Productive Web Sites & Marketing, 1-800-993-4435.
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To DRIVE more business, call 877-993-4435, or
send us an email, or submit the short form below:
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Indianapolis, Indiana
