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Productive News: DRIVE Creates Morristown Contractor's Expanded Web Site Online Hardware Store

DRIVE Creates Morristown Contractor Web Site & Online Hardware Store

Indianapolis, Indiana, December 18, 2006 - DRIVE today announced it successfully launched a new web site for Morristown's J.R. Wortman Company, which provides hardware supplies and contracting services services to Shelby County residences and businesses.


Click for J.R. Wortman hardware web site (opens in new window)

DRIVE designed the new site, located at www.JRWortman.com, to take advantage of the free organic listings of the major search engines like Google, Yahoo! and MSN. The site's architecture utilizes the the most up-to-date principals of Search Engine Optimization to increase page rankings for important keyword phrases.

"Our goals for the site are to combine a user-friendly architecture with informative content for several target audiences, including Central Indiana homeowners and professional contractors looking for on-site service or doing research about three distinct needs: electric, HVAC and plumbing," said Ken Zweigel, president of DRIVE.

"In addition," Mr. Zweigel stated, "the site needs to fulfill the needs of the search engines so it obtains high rankings for the most important keyword phrases.

DRIVE's created original web content on topics of interest to Wortman's different type of site visitors: homeowners and business owners needing contracting services, as well as Internet shoppers who want to purchase hardware and appliances online.

The site features detailed descriptions of the professional contracting services available from J.R. Wortman Co., as well as helpful, consumer-oriented information on topics like new energy reduction, air purification technology, how to keep your home comfortable, and how to reduce energy consumption and utility costs.

The site's online hardware store offers details and descriptions of more than 64,000 items for sale ranging power tools to nails, including wiring, plumbing valves, heating conduit, bathroom vanities, sinks, faucets, and even Jacuzzi^® tubs.

About DRIVE
Founded in 2000 by Ken Zweigel, DRIVE is a full service Integrated Marketing Communications agency that focuses on generating qualified leads and sales for its clients in both the B2B and B2C sectors. Ken Zweigel is one of Indiana's senior search engine marketing specialists.

About J.R. Wortman
J.R. Wortman Company, established in 1945 in Morristown, Indiana, is a fourth generation "family-owned" business. In addition to its hardware and supplies store, the company's services include heating and cooling, electrical, and plumbing contracting, installation, maintenance, and repairs for residential, commercial, and industrial properties. The company provides 24-hour emergency service in Shelby County and surrounding Central Indiana counties.

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