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Optimization & Web Site Maintenance
Optimization & Web Site Maintenance: Maintain
Improve Search Engine Rankings, Target Audience
Web site traffic tracking software provides a wealth of data about your
website visitors and their behavior during their visit to your site.
Web site traffic analysis, conducted pre-optimization and post-optimization, uses the data to
find patterns and trends in your visitors actions, which indicate
the strengths and weaknesses of the site.
Some of the metrics considered during web site traffic analysis include:
- Site stickiness (the amount of time spent visiting)
- Keyword entry pages from search engine referrals
- Site navigation path trends
- Individual web page popularity
Pre-Optimization Traffic Analysis: "Knowledge is Power"
The old adage that "Knowledge is Power" is quite true when it comes to web site traffic analysis. The more you learn from tracking visitor navigation and response patterns, the better able you become at upgrading the site to
deliver an even better response rate.
For example, if users of your site tend to visit certain pages early in their navigation paths, then you can use the space available on those pages to
convey timely and important messages with greater impact.
Likewise, if certain pages are rarely visited, it's a clue that the information on those pages or the site navigation
structure needs to be re-evaluated.
Post-Optimization Web Site Traffic Analysis: Improve Search Engine Referrals
One of the main reasons to conduct web site traffic analysis is to learn which keyword phrases and web site pages are receiving search engine referrals. This information lets us know which areas of the web site are working best and which need adjustments to obtain better rankings.
In addition, using the information about which areas of your web site are working best lets you
duplicate the optimized elements of those areas into other sections of the site
or as a template for development of new sections.
To DRIVE more business, call 317-966-0998, or
send us an email, or submit the short form below:
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