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DRIVE Launches E-Commerce Website in Partnership with Natural Health Advocate
DRIVE Launches Website for Integrated Marketing Partner BE Branded
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Pay-Per-Click Advertising
Pay-Per-Click Advertising Targeted Search Engine Marketing Strategy PPC
Bid Tracking / Management
Pay-per-click advertising is a targeted search engine
marketing strategy for getting front page listings on the Google,
Yahoo, and other networks, which have become the Internet advertising standard.
Pay-Per-Click Advertising: PPC Compared to Keyword Sponsorship
The major search engines make billions of dollars a year selling simple text
ads that appear on their results page, either at the top or along the right edge of the page.
For your Pay-Per-Click (PPC) campaign to be successful, you need to reach the
top of these listings, and then achieve the even more difficult task of staying there.
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Targeted keyword sponsorship
allows a business to buy the rights to an important keyword or phrase.
- Every time someone searches for that word or phrase, the sponsor’s listing appears as a highlighted text link at the top of the Search Engine Results Page (SERP).
- This type of marketing is rather expensive – thousands of dollars a month for the most popular phrases – because you pay to be listed whether or not your listing is clicked.
Frequently used by large companies for corporate branding
and new product introductions.
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Pay-per-click advertising is usually a less-expensive means of selectively targeting an audience, but
continuous monitoring is needed to ensure a maximum number of
clicks at a minimum cost per sale.
- Requires bidding in an open auction to secure the top listings, which appear as
a text link on the right side of a search results page. Also
requires considerable time tweaking messages to maintain and
improve response and top positions.
- This type of advertising is fairly cost-effective because you only pay when someone clicks on your ad to view your website.
- You can set monthly expenditure maximums to fit your budget during a test period.
- You can also easily calculate your return on investment
(ROI) with this program.
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Pay-Per-Click Advertising: Let the Bidding Begin
DRIVE can assist you with setting up your pay-per-click or keyword sponsorship program
and/or manage it for you. To maintain the most cost-effective positions for your
pay-per-click keywords and phrases, our PPC management program entails:
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Continuous monitoring of current auction prices
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Adjusting your bid(s) as necessary to maintain your
top-of-page position
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Supplying alternate or additional keyword phrase suggestions as
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Pay-Per-Click Advertising: Smaller Markets Can Mean Big Business
Prices rose about 15% for search pay-per-click advertising last year, so the top slots do not always offer the best value.
Smaller niche-market targeting may offer more productive and profitable
results. Careful analysis of test period results can help determine
the most cost-effective positioning, and help focus your
message to the most receptive audience for your products or services.
Sponsorship and pay-per-click programs have, in many cases, proven they are
effective means of generating targeted, qualified web site traffic at an affordable rate, so we recommend at least a small
pilot program as an integrated complement to optimizing your web site.
To DRIVE more business, call 317-966-0998, or
send us an email, or submit the short form below:
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Indianapolis, Indiana
