Pay-Per-Click Advertising

Pay-Per-Click Advertising Targeted Search Engine Marketing Strategy PPC Bid Tracking / Management

Pay-Per-Click Advertising (PPC)

B2B Lead Generation

Pay-per-click advertising is a targeted search engine marketing strategy for getting front page listings on the Google, Yahoo, and other networks, which have become the Internet advertising standard.

Pay-Per-Click Advertising: PPC Compared to Keyword Sponsorship

The major search engines make billions of dollars a year selling simple text ads that appear on their results page, either at the top or along the right edge of the page. For your Pay-Per-Click (PPC) campaign to be successful, you need to reach the top of these listings, and then achieve the even more difficult task of staying there.

		Targeted keyword sponsorship allows a business to buy the rights to an important keyword or phrase. Every time someone searches for that word or phrase, the sponsor’s listing appears as a highlighted text link at the top of the Search Engine Results Page (SERP). This type of marketing is rather expensive – thousands of dollars a month for the most popular phrases – because you pay to be listed whether or not your listing is clicked. Frequently used by large companies for corporate branding and new product introductions.
		Pay-per-click advertising is usually a less-expensive means of selectively targeting an audience, but continuous monitoring is needed to ensure a maximum number of clicks at a minimum cost per sale. Requires bidding in an open auction to secure the top listings, which appear as a text link on the right side of a search results page. Also requires considerable time tweaking messages to maintain and improve response and top positions. This type of advertising is fairly cost-effective because you only pay when someone clicks on your ad to view your website. You can set monthly expenditure maximums to fit your budget during a test period. You can also easily calculate your return on investment (ROI) with this program.

Pay-Per-Click Advertising: Let the Bidding Begin

DRIVE can assist you with setting up your pay-per-click or keyword sponsorship program and/or manage it for you. To maintain the most cost-effective positions for your pay-per-click keywords and phrases, our PPC management program entails:

		Continuous monitoring of current auction prices
		Adjusting your bid(s) as necessary to maintain your top-of-page position
		Supplying alternate or additional keyword phrase suggestions as research determines new cost-effective options

Pay-Per-Click Advertising: Smaller Markets Can Mean Big Business

Prices rose about 15% for search pay-per-click advertising last year, so the top slots do not always offer the best value. Smaller niche-market targeting may offer more productive and profitable results. Careful analysis of test period results can help determine the most cost-effective positioning, and help focus your message to the most receptive audience for your products or services.

Sponsorship and pay-per-click programs have, in many cases, proven they are effective means of generating targeted, qualified web site traffic at an affordable rate, so we recommend at least a small pilot program as an integrated complement to optimizing your web site.

To DRIVE more business, call 877-993-4435, or send us an email, or submit the short form below:

* = required information