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Productive News
Axe Heaven's Successful Holiday Season: Retail E-Commerce Site w/ DRIVE's
CartSEO Shopping Cart
Axe Heaven Has Successful Holiday Season with Retail
E-Commerce Shopping Cart Site Powered by DRIVE's
CartSEO™
Indianapolis, Indiana, January 8, 2008 - DRIVE, a web
design and search engine optimization company, reported today that the
Axe Heaven retail e-commerce web site, which launched just six weeks
ago, had a better-than-expected 2007 holiday season.
Available online at
AxeHeaven.com, the
new site features miniature replicas of guitars made famous by Rock 'n Roll
stars from the 60's through today. The online store's slogan is "Rock Your
Passion" because it features handcrafted and incredibly real-looking mini
replicas of more than 100 notorious guitars, including Jimi Hendrix's "Flying V"
and the purple "Symbol" guitar used by Prince during his infamous contract
dispute.
The Axe Heaven web site is powered by the
CartSEO™ shopping cart technology,
which was developed by DRIVE to improve on the lack of search
engine-friendliness inherent in most traditional online carts. CartSEO offers
ever-present static HTML files to the search engines for ranking rather than the
less-friendly built-to-order "dynamic" pages delivered by most
e-commerce shopping carts.
Both sales on the site and the site's organic rankings on the Google search
engine dramatically exceeded projections for December 2007. The brand new site
achieved high natural rankings on Google within one week of its launch
for some its most important targeted keyword phrases, such as
"miniature guitar replica."
Greater-than-expected sales were largely based on a targeted
Pay-Per-Click search engine
advertising campaign developed and managed by DRIVE.
"I am glad to see our site being ranked so high in search engine results this early. Nice work Ken!,
stated Axe Heaven's co-founder, Jason Kline. "I also wanted to give you an update that Axe Heaven is Rocking its
Passion. I am very happy with our first week’s sales."
In addition, as a result of the quality of the merchandise and the site's impressive retail
environment, which was branded and designed by BE Branded, the Axe Heaven web
site attracted the
attention of several of the rock stars whose guitars are featured.
Within two weeks of the site's launch, Ron Thal of Guns 'N' Roses chose Axe
Heaven as its official miniature guitar replica merchandise manufacturer. Ron's famous Bumble Foot and
Swiss Cheese guitars by Axe Heaven are now available exclusively at
BumbleFoot.com.
Neil Zaza, a contempory musician with a global following, is also featuring
an Axe Heaven miniature guitar replica on his official website at
NeilZaza.com.
About DRIVE
Founded in 2000, DRIVE is a full service
integrated marketing communications agency that focuses on
search engine marketing as a means of generating qualified leads and sales for its clients in both the B2B
and B2C sectors.
About BE Branded
BE Branded is an integrated marketing
firm that helps your business be somebody. We believe you can be anything you want.
You can be famous. Be loved. Be bold. But more importantly, you need to be what your customers want you to be. BE Branded can help you deliver on your promise and emotionally connect with them. Consistently. Flawlessly.
BeBranded.net
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To DRIVE more business, call 877-993-4435, or
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