DRIVE News

Axe Heaven Web Site, DRIVE, CartSEO™ 4.0 E-Commerce Shopping Cart, Content Management System

Web Site Powered by DRIVE's CartSEO™ 4.0 E-Commerce Shopping Cart and Content Management System Completes Beta Testing

Indianapolis, Indiana, March 14, 2008 - Local web design and search engine optimization company DRIVE reported today that www.AxeHeaven.com, a retail e-commerce web site they built, will complete testing and go "live" on March 25th. The web site has been in the beta testing phase of DRIVE's new shopping cart, CartSEO 4.0, since last November, during which time Axe Heaven had a better-than-expected 2007 holiday season performance.

Axe Heaven sells miniature replicas of guitars made famous by Rock 'n Roll stars from the 60's through today. The new, live site will feature a variety of Web 2.0 tools that will let visitors perform a number of functions directly from the web page, such as, the ability to alter text size, print the page, send it as an email, create a bookmark, or post to news and social networking sites like reddit, digg, Facebook, MySpace and del.icio.us.

The web site is powered by the CartSEO™ shopping cart technology, which was developed by DRIVE to improve on the lack of search engine-friendliness inherent in most traditional online carts. CartSEO offers ever-present static HTML files to the search engines for ranking rather than the less-friendly built-to-order "dynamic" pages delivered by most e-commerce shopping carts.

New features of the CartSEO 4.0 platform will include a full-function Content Management System (CMS) that creates static non-product pages as easily as product pages with a WYSIWYG text editor. The robust CMS also includes an Events Calendar, Polling Capability, a Media Manager, and a Flash Video Manager.

Axe heaven's new Web 2.0 tools (top row) allow visitors to perform a variety of functions directly from the web page.
(Click for larger image in a new window.)

"CartSEO 4.0 is a vast improvement over our original product," stated DRIVE president Ken Zweigel. "Not only have we made it easier to add products to the shopping cart, we now provide all the tools needed to easily build and maintain effective, user-friendly, content-driven web pages that a web site needs to attain high rankings on the major search engine results pages."

About DRIVE
Founded in 2000, DRIVE is a full service integrated marketing communications agency that focuses on search engine marketing as a means of generating qualified leads and sales for its clients in both the B2B and B2C sectors.

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