Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) - High Rankings, Keyword Research & Analysis, Copywriting

DRIVE develops successful search engine optimisation programs for clients in many markets. Search engine optimisation results in your company’s web site being well ranked in the organic, free search engine listings, leading qualified prospects to contact you for the products or services you offer.

Search Engine Optimisation: Art & Science? Yes! Tricks? No!

Search engine optimisation is an art and science that has been misrepresented during the last few years. Though many people who make their living optimizing websites would tell you that they know all of the tricks to obtaining high rankings on Google and the other major search engines, no tricks exist to help you obtain the best rankings for your company’s most important keywords.

Tricks will only get you permanently blacklisted by Google and the other search engines. Successful search engine optimisation combines:

		Known methods of coding a web page (science) with...
		A writing style (art) that integrates the results of extensive keyword research (science), along with...
		A compelling story (art) about your expertise and differential advantage

Other factors that also contribute to high search engine rankings include:

		Number of other websites residing on your host server
		Number of external links to your site
		Frequency with which site maintenance is performed

SEO: Content is King in the Land of Search Engine Optimisation

However, the most important and frequently overlooked aspect of gaining successful search engine rankings is the content of your website. One of the most amazing aspects of the algorithms devised by Google and other search engines are their ability to decipher the contents of a web page and determine its relevancy to a particular keyword search.

Another artful aspect of search engine optimisation is knowing what type of content is well received by both your site visitors and the robotic search engine "spiders" that crawl the Internet seeking web pages to index and rank. Likewise, knowing how to entice site visitors to complete and submit a request for information or a quote is an important talent when writing for a website.

Our search engine optimisation services include:

		Pre-Optimisation Search Engine Rankings Analysis Determine current rankings, establish benchmark, competitive intelligence
		Keyword Research and Analysis Critical step to determine most popular keyword phrase variations, discover niche markets, evaluate competition and potential rankings success
		Keyword Phrase Construction Where the rubber meets the road: establish primary and secondary keyword phrases per page, combine phrases to meet budget and time restraints
		Website Content Development Our differential advantage: not only do we dramatically increase your web site traffic, but, having years of integrated marketing communications experience, we know how to convert web site visitors into inquiries, leads, RFQs and sales
		Copywriting for Search Engine Optimisation Part of our differential advantage: combines the skill of an experienced wordsmith, an understanding of how search engine algorithms work, and the ability to convert web site visitors into leads and sales
		Post-Optimisation Search Engine Rankings Analysis Determine successes and shortcomings, based on referral trends and search results competition, used to improve rankings via keyword phrase and web page content adjustments
		Web Site Traffic Analysis - Pre- & Post-Optimisation Determine methods to improve conversion rate, based on analysis of site stickiness, keyword entry pages, navigation path trends, popular pages, and more
		Optimisation & Web Site Maintenance Keeping the site relevant through web site content management, for the benefit of your target audience and to maintain high search engine rankings

Search Engine Optimisation: Economical Marketing Strategies for Building Business Relationships

Search engine optimisation is one of the most-cost-effective methods of establishing and building business relationships because your initial, affordable investment will lay the foundation for years of success, gaining top search engine rankings, and garnering your fair share of the more than $18 billion spent in the e-commerce marketplace.

Unlike traditional advertising campaigns that require thousands of dollars a month, and which lose their ability to reach the target audience at the end of the month, SEO campaigns garner long-term results for just a one-time development fee, along with suggested, inexpensive monthly updates to your web site, which keeps it fresh and relevant to both your visitors and the search engines.

SEO: Increase Search Engine Rankings, Web Site Traffic and Sales

By blending search engine optimisation and other web marketing tactics into your corporate marketing communications mix, you can significantly boost your qualified web site traffic, leads, RFQs, and sales.

To DRIVE more business, call 877-993-4435, or send us an email, or submit the short form below:

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