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DRIVE Launches E-Commerce Website in Partnership with Natural Health Advocate
DRIVE Launches Website for Integrated Marketing Partner BE Branded
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Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) - High Rankings, Keyword Research & Analysis, Copywriting
DRIVE develops successful
search engine optimisation programs for clients in many markets. Search
engine optimisation results in your company’s web site being well ranked
in the organic, free search engine listings, leading qualified prospects
to contact you for the products or services you offer.
Search Engine Optimisation: Art & Science? Yes! Tricks? No!
Search engine optimisation is an art and science that has been
misrepresented during the last few years. Though many people who make
their living optimizing websites would tell you that they know all of
the tricks to obtaining high rankings on Google and the other major
search engines, no tricks exist to help you obtain the best rankings for
your company’s most important keywords.
Tricks will only get you permanently blacklisted by Google and the
other search engines. Successful search engine optimisation combines:
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Known methods of coding a web page (science) with...
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A writing style (art) that integrates the results of extensive keyword
research (science), along with...
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A compelling story (art) about your expertise and differential advantage
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Other factors that also contribute to high search engine rankings
include:
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Number of other websites residing on your host server
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Number of external links to your site
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Frequency with which site maintenance is performed |
SEO: Content is King in the Land of Search Engine Optimisation
However, the most important and frequently overlooked aspect of
gaining successful search engine rankings is the content of your
website. One of the most amazing aspects of the algorithms devised by
Google and other search engines are their ability to decipher the
contents of a web page and determine its relevancy to a particular
keyword search.
Another artful aspect of search engine optimisation is knowing what
type of content is well received by both your site visitors and the
robotic search engine "spiders" that crawl the Internet seeking web
pages to index and rank. Likewise, knowing how to entice site visitors
to complete and submit a request for information or a quote is an
important talent when writing for a website.
Our search engine optimisation services include:
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Pre-Optimisation Search Engine Rankings Analysis
Determine current rankings, establish benchmark, competitive
intelligence
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Keyword
Research and Analysis
Critical step to determine most popular keyword phrase
variations, discover niche markets, evaluate competition and
potential rankings success
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Keyword Phrase Construction
Where the rubber meets the road: establish primary and secondary
keyword phrases per page, combine phrases to meet budget and
time restraints
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Website Content Development
Our differential advantage: not only do we dramatically increase
your web site traffic, but, having years of integrated marketing
communications experience, we know how to convert web site
visitors into inquiries, leads, RFQs and sales
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Copywriting for Search Engine Optimisation
Part of our differential advantage: combines the skill of an
experienced wordsmith, an understanding of how search engine
algorithms work, and the ability to convert web site visitors
into leads and sales
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Post-Optimisation Search Engine Rankings Analysis
Determine successes and shortcomings, based on referral trends
and search results competition, used to improve rankings via
keyword phrase and web page content adjustments
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Web
Site Traffic Analysis - Pre- & Post-Optimisation
Determine methods to improve conversion rate, based on analysis
of site stickiness, keyword entry pages, navigation path trends,
popular pages, and more
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Optimisation & Web Site Maintenance
Keeping the site relevant through web site content management,
for the benefit of your target audience and to maintain high
search engine rankings |
Search Engine Optimisation: Economical Marketing Strategies for
Building Business Relationships
Search engine optimisation is one of the most-cost-effective methods
of establishing and building business relationships because your
initial, affordable investment will lay the foundation for years of
success, gaining top search engine rankings, and garnering your fair
share of the more than $18 billion spent in the e-commerce marketplace.
Unlike traditional advertising campaigns that require thousands of
dollars a month, and which lose their ability to reach the target
audience at the end of the month, SEO campaigns
garner long-term results for just a one-time development fee, along
with suggested, inexpensive monthly updates to your web site, which
keeps it fresh and relevant to both your visitors and the search
engines.
SEO: Increase Search Engine Rankings, Web Site Traffic and Sales
By blending search engine optimisation and other web marketing
tactics into your corporate marketing communications mix, you can
significantly boost your qualified web site traffic, leads, RFQs, and
sales.
To DRIVE more business, call 317-966-0998, or
send us an email, or submit the short form below:
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Indianapolis, Indiana
