Search Engine Optimization (SEO)

Search Engine Optimization (SEO) - Search Engine Rankings Analysis, Keyword Research & Analysis

Pay-Per-Click Advertising (PPC)

B2B Lead Generation

DRIVE develops successful search engine optimization (SEO) programs for clients in many markets. SEO results in your company’s web site being well ranked in the organic, free search engine listings, leading qualified prospects to contact you for the products or services you offer.

Search Engine Optimization: Cost-Effective Marketing Strategy

Search engine optimization is one of the most-cost-effective methods of establishing and building business relationships because your initial, affordable investment will lay the foundation for years of search engine rankings success.

Our search engine optimization services include:

		Pre-Optimization Search Engine Rankings Analysis Determine current rankings, establish benchmark, competitive intelligence.
		Keyword Research and Analysis Critical step to determine most popular keyword phrase variations, discover niche markets, evaluate competition and potential rankings success.
		Keyword Phrase Construction Where the rubber meets the road: establish primary and secondary keyword phrases per page, combine phrases to meet budget and time restraints.
		Content Development as Sales Tool Our differential advantage: not only do we dramatically increase your web site traffic, but, having years of integrated marketing communications experience, we know how to convert web site visitors into inquiries, leads, RFQs and sales.
		Copywriting for Search Engine Optimization Another part of our differential advantage: combines the skill of an experienced wordsmith, an understanding of how search engine algorithms work, and the ability to convert web site visitors into leads and sales.
		Post-Optimization Search Engine Rankings Analysis Determine successes and shortcomings, based on referral trends and search results competition, used to improve rankings via keyword phrase and web page content adjustments.
		Web Site Traffic Analysis - Pre- & Post-Optimization Determine methods to improve conversion rate, based on analysis of site stickiness, keyword entry pages, navigation path trends, popular pages, and more.
		Optimization & Web Site Maintenance Keeping the site relevant for the benefit of your target audience and to maintain high search engine rankings.

No tricks exist to help you obtain the best rankings for your company’s most important keywords. To learn more about the proven techniques we employ, please read Search Engine Optimization Process.

SEO: Increase Search Engine Rankings, Qualified Web Site Traffic, and Sales

Unlike traditional advertising campaigns that require thousands of dollars a month, and which lose their ability to reach the target audience at the end of the month, a search engine optimization campaign garners long-term results for a relatively small, one-time development fee when compared to paid or "sponsored" search engine advertising.

		We then offer recommended, inexpensive monthly management service to help maintain your top rankings. This ongoing maintenance provides updates to your web site, which keeps it fresh and relevant to both your visitors and the all-important search engines.
		By blending search engine optimization and other web marketing tactics into your corporate marketing communications mix, you can significantly boost your qualified web site traffic, leads, RFQs, and sales.

To learn more about the types of immediate and dramatic results you can achieve by applying search engine optimization to your web site, read our Search Engine Optimization Case Studies.

To DRIVE more business, call 877-993-4435, or send us an email, or submit the short form below:

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