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Home > Search Solutions > SEO Search Engine Optimization Training

 

SEO / Search Engine Optimization Training

SEO / Search Engine Optimization Training In-House IT Departments Maintain High Ranking Web Site


 
Search Engine Optimization (SEO)

Pay-Per-Click Advertising (PPC)

B2B Lead Generation
 

 

Search Engine Marketing Consulting

Search Engine Optimization Training


DRIVE develops successful Search Engine Optimization / SEO training programs for clients with in-house IT or web development departments.

Training your staff in the art and science of search engine optimization can lead to a significant return on your training investment in the form of high ranking web sites on the "organic" free search engine listings of the "Big 3" search engines: Google, Yahoo!, and MSN.


Search Engine Optimization Training: Keep Your Website Vital and Current

Search engine optimization has grown in importance to the success of large and small websites during the last decade. Successful search engine optimization combines:

  Proven methods of coding a web page (science)
 
  "Search engine-friendly" writing style (art) integrating the results of extensive keyword research (science)
 
  A compelling story (art) about your expertise and the differential advantages over your competitors
 

DRIVE can create an SEO training program for your IT staff that will teach them proper optimization techniques without resorting to the tricks used by so-called "professional" optimizers. Tricks will only get you permanently blacklisted by Google and the other search engines.
 

Search Engine Optimization Training: In-House Specialists with Valuable Skills

Some of the vital SEO topics we cover in training include:

  Pre-Optimization Search Engine Rankings Analysis
Determine current rankings, establish benchmark, competitive intelligence.
 
  Keyword Research and Phrase Construction
Critical step to determine most popular keyword phrase variations, discover niche markets, evaluate competition and potential rankings success.
 
  Copywriting for Search Engine Optimization
Combine the skill of an experienced wordsmith, an understanding of search engine algorithms, and the ability to convert web site visitors into leads and sales.
 
  Meta Tag Optimization
Get the most out of the "hidden" text that web-bot spiders look for on your web pages; powerful "Title", "Keywords", and "Description" meta-tags are often overlooked.
 
  Post-Optimization Search Engine Rankings Analysis
Determine successes and shortcomings, improve ranking via keyword phrase and web page content adjustments.


Additionally, we address other important factors, all of which contribute to high search engine rankings, such as:

  The number of other websites residing on your host server
 
  The number of external links to your site
 
  The frequency with which site maintenance is performed

In-house search engine optimization specialists can be an economical solution to increasing your internet traffic and maintaining high search engine rankings in the future. Contact us to find out how we an can develop well-trained SEO specialists for your growing company.

 

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