Search Engine Rankings Analysis

Search Engine Rankings Analysis Determine Rankings Establish Benchmark Competitive Intelligence

Search engine rankings analysis involves monitoring the various search engines to determine if they have indexed and ranked the site. When all of the major search engines have ranked an optimized web site, we can then compare the results between them, to see how to proceed, such as adjusting page contents to improve keyword phrase coverage.

		Pre-optimization analysis is used to determine the current rankings of a web site. We use the results of the analysis to establish a benchmark against which we measure the results of our optimization efforts.
		Post-optimization rankings analysis determines the successes and shortcomings of each phase of optimization. We use this analysis, based on referral trends and search results competition, to improve rankings by making adjustments and updates to your keyword phrases and/or the web site content.

Hands-on Research for In-depth Pre-Optimization Rankings Analysis

Another benefit of pre-optimization search engine rankings analysis is to gather competitive intelligence. One of the best ways to succeed is to research and understand your competition's search engine marketing efforts, and then improve on them.

		Many SEO companies use software to gather large chunks of data into cumbersome reports that show you what you already know – your web site has no traffic because you lack decent search engine rankings
		We use the preliminary stage of our rankings research and analysis, and our knowledge of search engine algorithms, to tell you what you need to know about your competition's position in the marketplace in relation to your status

Post-Optimization Search Engine Rankings Analysis: Finding the Perfect Keyword Phrase

The major goal of post-optimization search engine rankings analysis is to determine if all optimization bases have covered or if other keyword phrase combinations need to be added to the mix.

		It is impossible to know just how the search engine spiders will perceive a web site until they have made their first rankings adjustments based on the new, optimized website contents
		When we evaluate the first set of search engine rankings based on optimization, we can then plot strategies to improve upon initial set of new rankings

Post-Optimization Search Engine Rankings Analysis: Because Rankings are Not Permanent

Because our knowledge of rankings success grows with each new project, we now have a very good understanding of how to achieve excellent results in the first post-optimization round of rankings. (For our most recent results, read our Search Engine Optimization Case Studies.)

But, no matter how high your rankings are today, someone will be trying to get ahead of you tomorrow. No search engine ranking is permanent, which is why continual post-optimization search engine rankings analysis is important.

		You will want to know when your rankings are adjusted, one way or another, because each change is indicative of a change in the marketplace that affects your business
		Search engine rankings are a fairly good barometer of many aspects of your industry and a very good source of competitive intelligence

To DRIVE more business, call 877-993-4435, or send us an email, or submit the short form below:

* = required information