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DRIVE Launches E-Commerce Website in Partnership with Natural Health Advocate
DRIVE Launches Website for Integrated Marketing Partner BE Branded
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Usability Design and Navigation
Usability Design and Navigation: User Friendliness Commercial Web
Site Accurate Content Sidebars
"User-friendliness", or more specifically the lack
of it, is a problem with many of today's commercial websites.
Often times, poor usability design and navigation structure make it
difficult for a potential customer landing on a page through a search
engine link to find the information they're looking for, or locate it
elsewhere on the site.
Usability Design and Navigation: Keep It Simple
When someone visits your website, it should be easy for them to find the
information they want. The information should be presented in a concise,
eye-catching, informative manner. Direct links in web page content should be provided to other areas
of the site that may contain additional relevant information.
Individual page design is an important factor in usability. Too much
information can be as harmful as too little. Providing accurate,
to-the-point content in an easy-to-read format is essential to keeping
your visitor's interest. Other usability design issue include:
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Sidebars - provides additional, related information
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Submission Forms - to request additional information
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Footers - usually contains contact information |
Usability Design and Navigation: Where Am I Now?
When visitors land on your website, it is to your benefit if they stay a
while to see what you offer. One of the best ways to achieve that goal is to
make it easy for visitors to navigate through your web site and offerings.
A number of navigation standards exist for good website design that either let someone know where they are, or how
to get where they're going, including:
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Site Map - a comprehensive root directory listing of all main areas on
the site and their sub-level pages
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Breadcrumb Navigation Trail - top-of-page links back to upper level
pages
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Menus and sub-menus - easy to follow links to other areas of the site
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Active links within the body of the text to pages with related
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At DRIVE, we address these and many other usability design and navigation issues
during the site development process.
To DRIVE more business, call 317-966-0998, or
send us an email, or submit the short form below:
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Indianapolis, Indiana
